When searching for niacinamide skincare, most people automatically think "serum." But here's what the beauty industry doesn't always tell you: the delivery format matters less than the formulation quality and concentration.
What Makes Niacinamide So Effective?
Niacinamide (Vitamin B3) has become a skincare superstar for good reason. This multi-tasking ingredient:
- Visibly reduces pore appearance and refines skin texture
- Helps regulate sebum production for balanced, healthy-looking skin
- Strengthens the skin barrier to lock in moisture
- Evens skin tone and reduces the appearance of hyperpigmentation
- Provides antioxidant protection against environmental stressors
The concentration typically ranges from 2-10%, with 5% being the optimal amount for most skin types according to dermatological research.
Serum vs. Gel: What's Actually Better?
Here's the truth about niacinamide delivery: it's not about whether it's in a serum or gel—it's about formulation stability and how it works with your skin.
Traditional serums are lightweight, water-based formulas designed to penetrate quickly. They're excellent for layering but can sometimes feel incomplete, requiring additional moisturization.
Gel formulas, particularly hydrating gel moisturizers with niacinamide, offer distinct advantages:
- All-in-one efficiency: You get niacinamide benefits plus complete hydration in one step
- Better for oily/combination skin: Gel textures provide moisture without heaviness
- More stable formulation: When niacinamide is incorporated into a complete moisturizer, it's often paired with complementary barrier-supporting ingredients
- Easier routine: Fewer steps mean better compliance and consistency
What to Look for in a Niacinamide Product
Whether you're considering a serum or gel moisturizer, check for:
- Effective concentration: 3-5% niacinamide is ideal for most skin types
- Complementary ingredients: Look for hyaluronic acid, ceramides, or squalane to boost hydration
- pH balance: Niacinamide works best at pH 5-7
- Clean ingredient list: Avoid formulations with denatured alcohol as a top ingredient
- Packaging: Airless pumps or opaque bottles protect ingredient stability
How to Use Niacinamide in Your Routine
The beauty of niacinamide is its versatility—it plays well with almost every other active ingredient:
Morning routine:
- Cleanser
- Niacinamide gel moisturizer
- SPF
Evening routine:
- Cleanser
- Treatment products (vitamin C, retinol, or acids)
- Niacinamide gel moisturizer
Pro tip: Niacinamide can be used twice daily and layers beautifully under SPF.
Why You Might Not Need a Separate Serum
If you're building a streamlined, effective routine, a niacinamide-infused gel moisturizer eliminates the need for multiple products. You're getting:
- The active benefits of niacinamide
- Complete hydration from the moisturizer base
- Barrier support from complementary ingredients
- A simplified routine that's easier to maintain
This is especially beneficial for those with oily or combination skin who want niacinamide's pore-refining and sebum-regulating benefits without layering heavy products.
The Performance Natural Approach
At Terra Quirk, we believe in performance naturals—science-backed concentrations of proven ingredients in clean, effective formulas. Our [link to your gel moisturizer] combines niacinamide with [mention 2-3 key ingredients in your formula] in a lightweight gel texture that delivers complete hydration without congesting skin.
Final Thoughts
Don't get caught up in product category marketing. Whether it's labeled a "serum" or a "gel moisturizer," what matters is:
- Effective niacinamide concentration
- Quality supporting ingredients
- A texture that works for your skin type
- Consistent use
The best niacinamide product is the one you'll actually use every day—and sometimes, that's the one that streamlines your routine rather than complicating it.

